Doug Garnett’s Blog


Snuggie wasn’t a new product. So what should brands learn (and not learn) from it’s DRTV success?

This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn about Snuggie. As well as how brands shouldn’t follow Snuggie’s lead in many ways.

Copyright 2010 – Doug Garnett

Categories:   Direct Response, DR Television, Hardware & Tools, Innovation