Doug Garnett’s family returned from a sojourn to New Jersey in time for him to be born in Colorado and grow up at the foot of the Rocky Mountains in Boulder, Colorado. Entering the University of Colorado in music, he received his liberal arts degree in mathematics — studying english history and soviet science fiction along the way. After graduation, he adventured into the 1980s aerospace industry of Southern California and earned a second math degree (in finite element analysis).
Working on rockets, missiles, and the Space Shuttle weren’t enough — so Doug moved to marketing and sales for innovative, new products. In his career, he has sold supercomputers, marketed and advertised all types of consumer products, owned his own ad agency and even directed national television commercials. His agency, Atomic Direct, introduced new products for 20 years including handling Lowe’s Kobalt Tools introductions from 2010 to 2018. (Along the way, Doug has explored the visual and creative side of life, studying drawing and painting.)
Doug founded Protonik, LLC in 2018 (after closing his ad agency, Atomic Direct, LTD) to build a practice around the full range of marketing needed for innovative new products. He advises a select set of innovative companies (startups or established brands) while teaching, writing, consulting, and creating a few ad campaigns.
Doug now teaches marketing, advertising, and consumer behavior as an adjunct at Portland State University’s School of Busines Administration where he taught advertising from 2001 through 2013.
Protonik also helps build markets for artists — a challenge similar to marketing innovative, new products. Doug is a co-conspirator with Timothy Ely, on Tim’s APlanetaryCollage.com blog and has been filming a documentary about Tim’s work. Doug also helps his wife — artist Judith Quinn Garnett — market her work — paintings embellished with stitch and post consumer/post industrial waste.
Doug’s musings about innovation, marketing, and technology can be found on his marketing blog www.DougGarnett.com and discussion of issues with new product introductions can be found on his secondary blog, TheShelfPotato.com .
Doug lives in Portland, Oregon with Judith and their two sons. When not working, he likes to explore art, music, woodworking, history, books, fly fishing, and the outdoors.
BA – Mathematics, University of Colorado – Boulder
MS – Applied Math, University of California – San Diego
MBA (partial) – Marylhurst University, Lake Oswego, OR
Protonik, LLC – President
Atomic Direct, LTD – CEO
The Tyee Group, VP-Strategy/Acct Dir.
Floating Point, International Sales & Mktg
General Dynamics, Sr. Software Engineer
PSU – School of Business, Adjunct Instructor.
Oregon Entrepreneur Association, Marketing Committee; Startup Education Series
PiePDX Mentor (Oregon)
OTRADI Mentor (Oregon)
Blog at DougGarnett.com and TheShelfPotato.com
“Building Brand with DRTV” (pub. 2011)
Telly Awards (2001-2018)
Davey Awards (2005-2016)
Insurance Marcom “Best TV of 2006”
DMA Echo for TV (1999)
To book Doug for an industry or company lecture, visit the “Request Lecture” page.
©2020 – Doug Garnett – All Rights Reserved