I am no fan of the exaggerated claims we hear arriving from the shiny bauble hype machine for ChatGPT or…
Innovation
An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people,…
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
For obvious reasons, I’ve been thinking about stability. Right now our world is haunted by true instability and the fear…
Years ago I purchased a white 2011 Golf TDi with a manual transmission (the TDi moniker means “turbo-direct injection” and…
I see one type of error repeated time after time by startups, entrepreneurs, and small businesses: They hire caricatures of…
Supercomputers had been invented by Seymour Cray, were assisted in spread by floating point co-processors, then grew through a set…
I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all…
Nothing in business is simple — complexity dominates. Hopefully this is one reason my recent writing about Kodak tapped a vein.…
