I was part of a brawl on Twitter the other night. You know the kind — over the details and…
Research & Attribution
A few years back I read a post on RetailWire that pondered whether retailers will need traditional research once mobile…
The following first appeared in Response Magazine, December 2015. Some edits have been made (original article link here). The idea of…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
Originally posted on Marketing Science:A new study of 10 years of medical research in one of the very top journals…