I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
DR Television
Thoughts from a pioneer in branded DRTV – both long- and short-form.
“There are two kinds of fools. One says ‘This is old, therefore it is good’; the other says ‘This is…
With the new year we thought it useful to look back at advertising lessons learned during 2016. A Rosy Forecast for TV.…
I recently read a post on the WARC website called “Time to Rethink DRTV” which summarizes thoughts by Jane Christian, the head of…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…
It’s fundamentally human. The feedback we receive (intentional or unintentional) shapes our actions in the future. Unfortunately, there’s a pile…
