In my writing for business I avoid the word “philosophy” whenever possible. Of course, some philosophers reveal brilliant insights in…
Decades of consultant programs and textbooks have trained those of us in business to assume that anything worth learning can…
An insidious idea floats around engineering and design circles — that a perfectly engineered product needs no marketing. Engineers and…
It has been mystifying for me how respect for experts has waned over the past decade. Bringing in experienced people,…
A recent Twitter thread pondered why so few companies dedicate much effort to determining the best price for their products.…
Image: “Eugenio Montale” by Phil Sylvester. After entering college as a music major I received 2 degrees in math. In…
Product innovation is the lifeblood of consumer goods companies. And I’ve spent my career using communication to maximize business and brand…
Companies spend millions creating innovative products hoping to build a secure future. Then most often they introduce those products to market…with ineffective communication. These days…
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor…