We live in strange innovation times. We’re told to fail fast. Apparently, failure is not an option – it’s an…
Hardware & Tools
Marketing tools and hardware to homeowners and professionals.
We love to rate innovations as “success” or “failure”. Yet most innovation suffers a far more ignominious fate: mediocrity. And…
Harvard prof Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Clayton…
Saw this story on RetailWire titled “Does Target have a problem online?” (click here). The gist is that analysts are…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…
“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
The theory of “Disruptive Innovation” is an idea that has come to dominate business. Why? Business pundits and consultants would…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
