In my writing for business I avoid the word “philosophy” whenever possible. Of course, some philosophers reveal brilliant insights in…
When it comes to innovative products, DirecTV is a fascinating case study. In the mid 1990s, I was part of…
A few years ago I wrote “At Walgreens: An Amazing Abuse of the Customer Satisfaction Survey” based on my experience as a…
It’s been an eventful year in digital – with a string of writers and speakers pointing out where Regal Attire is missing among the Emperors.…
An odd digital disease has run rampant among mass retailers for the last couple of decades – let’s call it “Amazon Panic”. (Professor…
I’ve been fascinated by the success of Android based phones, their amazing growth curve, and the ability of the press…
A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
This is a post on my other blog – “TheShelfPotato”. Talks about Snuggie AND about the lessons brands should learn…