Doug Garnett’s Blog


iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2.

Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland 2.

Have to admit that the full blown wide-eyed amazement has worn off. Because this is “merely” an upgrade and no longer a step into an entirely new world.

Or is it? First, I love it. Faster, Thinner, Better Cover… and those eyes. Pools of pure technological wonder. (Of course, with one on each side it’s a bit hard to get romantic. It’s perhaps like a very thin fish with eyes pointing two directions – only one of which works at a time.)

But let me get back to “better cover”. At the risk of making a positive mountain out of a reaonable molehill, I LOVE this new case, form factor. It’s simply…well…it hurts me to do this…but it is actually kind of magical.

What did I buy? iPad 2 with 3G (AT&T) and 64 GB. Upgraded memory – not because I every came close to using up my 32 on Flatland 1. Rather, I believe in buying the higher end for resale and because software starts expanding to use more memory.

The case came today – one day later. I bought Apple’s red leather version. (Not because of the (Red) connection. I just like the color.)

My initial experience. Absolutely what you want. I took it out of the box & plugged it into my computer. It downloaded new software and restored my entire Flatland world from backup. And, I was off and running. Took about 20 minutes total.

Initial Thoughts. It is great. And here are specifics:

– Internet is clearly faster and stronger. Pages load more quickly, switch more quickly.

– I find less restarting of applications when I re-open them. That means the multi-tasking is working better. May be the result of better iPad 2 design. It might also be an advantage of the 64Gb size. But even Angry Birds, which I’ve rarely had work well under multi-tasking, was staying in its same state when I navigate away and back.

– The camera’s just seem, well, natural. I have an iPhone 4 so they’re not a surprise. But, it’s pretty cool to add. And, these will let me Skype and FaceTime from the road. Very nice.

Did I Mention The Case? For something you handle all the time this is important. Ever notice how many people kept their iPhone 4′s without a case for way too long? That’s because they loved the product and didn’t want to cover it up. Yes, they were risking damage. But I regret that my iPhone 4 has to live in a case.

So, too, with the iPad. For the iPad 1, I bought Apple’s case then started to search. Bought a case that was a portfolio and traveled a bit with it. Not very helpful, made it really bulky, lacked precision for standing it up, and it was a pain to remove my iPad to work in the keyboard dock. Then, I bought a second case – it was so bad I never really tried to use it.

My year with Flatland 1 was spent with Apple’s case. And, it really was superb – no vendor could compete.

This time I decided Apple probably had a great idea. And they do. This one is is outstanding. The screen needs protection and this case protects it. Otherwise, it’s just me and Flatland 2 – the case stays out of the way. And, when it’s rolled for support – it seems stronger than Apples case for the iPad 1.

In other words, I really get to enjoy the slim wonder that is the iPad 2.

Final Words? App Developers are the Tablet Weak Point. My lingering disappointment in Flatland isn’t with Apple. It’s with the App developers.

Fundamentally, App developers are proving to be a pretty thick headed group. The Apps (a) refuse to use the advantages of the pad and/or (b) abuse the screen by wasting it on “white space” when it should be used productively.

– Why is it that Huffingtonpost’s iPad app is worthless? (They’re iPhone app is good.)
– Why can’t WordPress get a good app? One year later, it remains buggy, tricky to use in some cases, and seems to have been left to fall apart on the sidelines.
– Why don’t Apps like CBS Sports, Bloomberg, and many more have indicators to tell you when you’ve selected something? This is a user interface basic! Very fundamental.

I could go on and on. It’s possible that these are Android weaknesses and that these developers are making things for lowest common denominator (Android). The Apps feel like they’ve been build with the hamfisted approach of many PC applications.

If so, they are making a mistake. The apps which really utilize the tablet are the ones that get bought most often – unless you have no choice.

And So… I head into the new world, powered by a more powerful Flatland. The only question is…what adventures lie ahead?

Copyright 2011 – Doug Garnett – All Rights Reserved

Categories:   Communication, Digital/On-line, Innovation, iPad Experiences, Technology Advertising, technology marketing


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