We live in strange innovation times. We’re told to fail fast. Apparently, failure is not an option – it’s an…
technology marketing
A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
You know the videos I mean – the ones made so the agency can check the box “Cool video complete”.…
The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
I love solar energy. And it’s encouraging that tremendous advances in technology have driven panel costs down while delivering more…
I wrote my letter today to Tim Cook (CEO, Apple) informing him that, as a result of the Final Cut…
I discovered an excellent blog post (link here) this week about marketers being mis-led by major research mistakes. One of…
It’s been a crazy week of reports on TV. It started with the extremists predicting nothing less than complete destruction…
Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection…