The “radicals” who envision an internet take-over of the entire advertising world have been telling us for years that TV…
Business and Strategy
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
I’m usually committed to writing all new content on my blog – even if I’m discussing statistics or research from…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…