Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link…
Innovation
I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads…
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
Over the past year, I’ve written a series of articles in Response Magazine that look at ways to get more…
Have you heard the “Jobs Excuse”? When someone introduces a bad idea with “well Steve Jobs says” or “…just like…
After nearly 20 years using audience testing to learn how to improve infomercial sales, we don’t use dial groups –…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…