I was part of a brawl on Twitter the other night. You know the kind — over the details and…
Consumer research
The great market hope of data analysis (now sold as “AI”) was that companies who systematically gathered “data” would create…
Saw this story on RetailWire titled “Does Target have a problem online?” (click here). The gist is that analysts are…
Kickstarter mythology has outgrown reality. (But let me be very clear. I’m NOT talking about Kickstarter art, music, and movie…
Modified a JFK attributed quote for this title. But also thought another modification explains a lot about one of the biggest hassles…
Big Data has been around long enough now that it’s clear that analyzing big data can deliver some sweet benefits. What’s…
Last week I ran into research that presents a strange example of disconnected brand thinking. I found it in a…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
Key to marketing success is a disciplined approach to testing ideas and action. After all, marketing writing and consulting is…
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link…
