This original article appeared in the March 2016 edition of Response Magazine. It is slightly modified. Longer TV spots —…
A week ago I returned from my trip to the International Housewares Show in Chicago. The show remains quite vibrant…
Always fascinating to see an ad fail and ponder what might have led up to it. We recently noticed that…
I’ve spent a career introducing innovative new products at retail and know how challenging it is to make them succeed. And today, as…