A strong pricing strategy is an elusive target which companies find only through a determined effort — one which respects…
Vertical Markets
Years ago I purchased a white 2011 Golf TDi with a manual transmission (the TDi moniker means “turbo-direct injection” and…
Supercomputers had been invented by Seymour Cray, were assisted in spread by floating point co-processors, then grew through a set…
Nothing in business is simple — complexity dominates. Hopefully this is one reason my recent writing about Kodak tapped a vein.…
#DigitalDumping: the practice of adding a digital veneer to an existing supply chain, pricing below it, losing money and never…
We live in strange innovation times. We’re told to fail fast. Apparently, failure is not an option – it’s an…
We love to rate innovations as “success” or “failure”. Yet most innovation suffers a far more ignominious fate: mediocrity. And…
Harvard prof Theodore Levitt once said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Clayton…
A few years ago I wrote “At Walgreens: An Amazing Abuse of the Customer Satisfaction Survey” based on my experience as a…
A few months ago I wrote a perspective comparing the products sold on Kickstarter with those sold after the typical…