A brand relationship is a trust relationship. But somehow, we seem to forget this truth in the rush to do…
Research & Attribution
A shelf potato has failed in its first attempt to make a first impression. And that means that corporate and…
The marketing world is guided by theories – “models” that are expected to explain the key issues we face and…
Apple is proving that the future requires treating technology like a consumer good. But to get there, we have to…
A recent post discussed how powerful focus groups are for guiding advertising development. And, why most arguments against them are,…
I’m tired of people giving credit to silly statements about focus groups. Focus groups are a powerful research methodology –…
While there is some superb “envisioning of the future” in the tech business, all too often discussions of future products…
Today every new technology is accompanied by an information bubble – built by marketers, consultants, and investors. The bubbles reflect…
Uh oh. Someone published an article telling me Flatland has big problems. It does? Here’s the scoop. A group recently…
