Facebook Google+ Twitter Email Goldman Sachs Resignation Letter Could Have Come From an Ad Agency Recently, a Goldman Sachs executive departing the company authored a letter that was republished by the New York times. If… 0 March 14, 2012
Facebook Google+ Twitter Email Ad Fail: Dramamine Ads Cause Air Sickness The cacophony of new media now fully surrounds us. There is no longer an advertising free privacy. (Gosh I miss… 0 February 28, 2012
Facebook Google+ Twitter Email The Tyranny of Creative Correctness in Advertising Let’s define a new term: Creative Correctness. In other words, the tyrannical pressure from a specific view of artistic perfection… 0 February 20, 2012
Facebook Google+ Twitter Email Award Show Skepticism: An “Effie” for Old Spice? I wasn’t entirely shocked to see that the Old Spice social media video campaign had won an Effie – a… 0 January 10, 2012
Facebook Google+ Twitter Email There Is No “ROI vs Brand” Dilemma When You Know Your “Profit Horizon”. Far too many “smart” (aka self-conciously cool) agencies these days proudly seek talent from anywhere EXCEPT business backgrounds. They believe,… 0 January 6, 2012
Facebook Google+ Twitter Email Drive Your DRTV Success by Testing BEFORE Scripting Saw a press release this morning from a DRTV business claiming to have “validated” a “test before investing strategy”. (Link… 0 December 5, 2011
Facebook Google+ Twitter Email New Book: “Building Brand with Direct Response Television” With the October edition of Response Magazine, we have released my book “Building Brand with Direct Response Television“. This book… 0 November 14, 2011
Facebook Google+ Twitter Email GoogleTV: “More Returns than Sales” (Logitech) I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and… 0 November 11, 2011
Facebook Google+ Twitter Email A Baker’s Dozen Truths About Brands and Brand Advertising Brand has become the marketing religion of our time and takes on outsized importance in every decision. And that leads… 0 October 25, 2011
Facebook Google+ Twitter Email How is it that Television Keeps Getting MORE Vital, Not Less? (Including Some Surprising Thoughts from Jobs.) There’s something in the water of technology centers in the US that drives an idea that digital media always means… 0 October 23, 2011