The online and corporate communication worlds have embraced an idea that there is a “customer journey” which can be driven…
consumer marketing
Many boardrooms no longer include a marketer — something we’re told is justified by the odd assertion that “the CMO…
I’m reading Melanie Mitchell’s excellent and very interesting new book about Artificial Intelligence. What I didn’t expect was how deeply…
It is quite typical for startups to think in stages in a process — and very often have a specific stage…
I see one type of error repeated time after time by startups, entrepreneurs, and small businesses: They hire caricatures of…
I have spent 30 years marketing for startups in industries ranging from B2B tech and early desktop publishing to all…
“Yes is a challenge. Yes means making a commitment. Yes means figuring it out barring all other obstacles and challenges.”…
“Prevention is better than cure.” …Desiderius Erasmus . What kills innovation? What leads innovation efforts to fail to deliver the…
The esteemed Australian marketing professor Mark Ritson recently passed along an article in Mumbrella written by Josie Tutty. In this…
There is a purpose problem in business – the symptoms are there. But I’m a vocal curmudgeon about the much hyped…
