As a strategist, creative director and student of advertising’s impact, I love to see advertising that’s challenging and interesting –…
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- April 11, 2014
Brand Advertising
The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Facts used in advertising leave behind emotion. I ran across this thought provoking idea in the Jaques Ellul book “Propaganda”…
I’m often amazed at how poorly agencies manage their own marketing – especially their own brand. Look across the ad…
Funny how names are. A specific type of advertising was labeled “brand advertising”. So the myth developed that in order…
There’s huge money to be made, apparently, for consultants who project radical future change. In TV, that means suggesting TV…
Humanity loves watching the truly daring. From NASA projects to high altitude ballooning and trips around the world, my adult…
Much was made of Nielsen numbers released recently that suggested a small drop in homes with multi-channel TV (cable, satellite,…