I was skeptical of GoogleTV. It seemed Google fell prey to corporate hubris – believing they could build anything and…
consumer goods
Watching TV last week, my family was surprised to see an ad come up with Larry King in what looks…
WordPress tells me this is my 100th post (the celebration commences immediately). So is there a more fitting topic than…
While it's important to engage consumers online, it's clearly a myth that those same consumers want nothing more than intensive…
A recent AdAge article quotes Bernbach as saying “The more you research, the more you play it safe, and the…
My 4th of July post included links breaking out social media consumers. With this foundation, let me suggest the following:…
2011 is the time of massive movement in advertising — a revolution. And this revolution restructures everything we do –…
The advertising and marketing industry has let the term “Brand Advertising” come to mean “the only advertising that builds brand”.…
For some time, marketing has been dominated by the theory that the way to success is getting your most loyal…