“Whenever you can, make the product itself the hero of your advertising.” – David Ogilvy, Ogilvy on Advertising We live…
Advertising
We founded Atomic on the premise that DRTV drives sales through all channels – what has now become known as…
Whole Foods is just a business – driven by the demands of profits and shareholders. Still, they seem to regularly…
Big data claims to be the new salvation for all businesses. Because, we’re told, big data will discover amazing new…
The Quote Recently, at Atomic we came across a funny meme on DigiDay. The piece was a blend of clever…
I’ve spent my advertising career in the most immediately measurable of TV disciplines…direct response television. Through that career I’ve seen…
Business has a tremendously complicated relationship with improvisation – often preferring a mythological quest for risk-free management and ignoring the…
Quite often businesses succeed in spite of specific choices – not because of those choices. Yet most never stop to…
In my last post I wrote about agency feedback loops – how important they are and the three tiers of…