Facebook Google+ Twitter Email Do You Insult Consumer Intelligence With Entertainment Value? I wrote recently about the advertising business’s mis-understanding of the idea of “likability”. I think we have a similar problem… 0 April 29, 2011
Facebook Google+ Twitter Email The Human Value of Effective Advertising There are a lot of people running around right now with utopian theories of advertising that suggest it’s most effective… 0 April 26, 2011
Facebook Google+ Twitter Email iPad 13 – App Developers Must Improve Their Finished Product; Thoughts To Start My 2nd Laptop-Free Year Just one year ago I took possession of Flatland, my iPad 3g. And just this week I’ve received Flatland 2… 0 April 22, 2011
Facebook Google+ Twitter Email iPad 12 – Flatland Gets Eyes (It’s a Miracle)! My iPad 2. Here we are. Just two weeks short of 1 year since I received Flatland. And what finally shows up? Flatland… 0 April 20, 2011
Facebook Google+ Twitter Email Does “Likability” Create Advertising That Consumers Hate? Long ago studies began to suggest that advertising tends to be more effective when it’s “likable”. And very quickly, likability… 0 April 13, 2011